ContextWeb's contextual advertising technology, ContextAdTM, is the industry's first real-time and fully-automated solution, enabling instant analysis of Web site content and matching of contextually relevant advertisements with the highest appeal to viewers.  ContextAd can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds.  ContextAd uses both content and keywords for analysis and matching, delivering unprecedented accuracy, ensuring four to six times greater likelihood that advertisements will be clicked and lead to sales.